The first Zero Waste professional haircare
Zero Waste
Toxin Free
Beauty In Bulk
Professional Hair Care
Element was designed to empower folx to embrace their inherent natural beauty.
Our mission is to make choosing high performing, toxin free, refillable and zero-waste products convenient by manufacturing and distributing a single line that combines all of that goodness, so that the burden of waste as a consumer in a sustainable lifestyle is relieved, as the responsibility is assumed by the corporation.
Focused on natural & organic products that complement and enhance your skin and hair, using science-backed formulations that are good for you and the planet. Our aspiration is to care for the planet to our best ability while making a positive impact on our community and you.
Founded by two best friends who are hairdressing professionals, who had the desire to make a difference in the beauty industry towards conscious consumption. We found ourselves progressing as individuals, becoming increasingly concerned about industry’s impact on the environment. The beauty industry is full of caring, creative and service minded individuals. We need those people to have a desire to make a difference and to stop buying into big businesses selling them greenwashed products. We will be the first to admit that we were part of that herd, truly thinking we were doing what was best. The question is, how do we continue to push further?
Zero Waste
Element Refillable Beauty exists to prevent one million plastic bottles from going to landfill by manufacturing and distributing professional zero waste and toxin free products, and sharing environmental salon practices resulting in a more beautiful, healthy and sustainable industry.
WHAT IS ZERO WASTE
Zero Waste is the common and most recognized name, but realistically low waste is the more appropriate term. Essentially you are trying to create as close to zero waste going to landfill as possible.
“We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.”
-Anne Marie Bonnneau, Zero Waste Chef
THERE IS A BETTER WAY
With simple changes to our daily routines, we can have a lasting impact on this rapidly growing problem. Our decision to use glass and aluminum stemmed from many reasons. Both are successfully recycled all over the world and are able to be completely recycled without any loss in quality, at a fraction of the initial production costs and energy requirements. They are also easily cleaned and sterilized, so that you can reuse our bottles again and again.
CONTINUOUS IMPROVEMENT
We aspire to meet people where they are at on their low-waste journey without any judgement and to create a space where you feel comfortable and welcome. Remember, even minor changes can have a major impact.
We continue to improve on our journey everyday as well. When we learn and find a better way, we shift. We're in this together... Let's make a difference.
Toxin Free
We value the health of beauty professionals. Toxin free products that do not contain and create xenoestrogens in your body are imperative for the longevity of your career.
YOU CAN’T GET CLEAN BEAUTY WITH DIRTY INGREDIENTS
Sustainability begins with responsible ingredients. We source sustainably-harvested and worker-friendly products, choosing organic wherever possible. Our formulations are free of parabens, sulfates, phthalates, mineral oils, GMOs, and are always cruelty-free. No testing on bunnies over here.
CRUELTY FREE - GMO FREE - PALM OIL FREE - PARABEN FREE - PHTHALATE FREE - SULFATE FREE
“I became aware of toxins and many places they hide when I became a mama, but the toxin free importance really hit home for me after going through personal hormone battles. I didn’t have any doctors giving me answers, when my naturopath suggested that I may need to quit doing hair, due to my long and continuous exposure to xenoestrogens. It was frightening to hear and since we had begun the journey to switch to zero waste, it made sense to be toxin free as well. I knew I couldn’t be the only woman being affected and who desired clean beauty products.”
-Melissa Parker
Beauty In Bulk
Build out a complete line of refillable product options for your guests.
NEW ON YOUR JOURNEY?
“Take it easy and give yourself some grace. Choose to nix one single use or plastic option from your life at a time. Once you get that down, try eliminating something else. We didn’t become this advanced in our eco consciousness or clean beauty overnight. It takes time to adjust to a new way of life. The most positive thing to note is that once something becomes a habit and part of your lifestyle, it becomes normal to you and is no longer difficult.”
-Easton Bajsec
INFINITELY RECYCLABLE PACKAGING
If you visit our Apothecary, we will fill any bottle a guest brings in but if you need a bottle, we offer two sizes in both glass and aluminum. We choose glass and aluminum over plastic because they are infinitely recyclable, whereas plastic has a lifespan and will eventually end up in landfill, usually prematurely. We sell all of our bulk products by ounce, so you can buy as much or as little as you’d like.
We have been able to divert 80 plastic bottles for every 5 gallon bucket of Element product!
WHY REDUCE SINGLE-USE PLASTICS
Did you know that all the plastic that has ever been made is still somewhere here on Earth? That’s because it is designed to last forever, it takes 450 years to break down. Over the last ten years we have produced more plastic than during the whole last century. While we definitely advocate for recycling, it comes fourth in the zero waste circular economy. Plastic can only be recycled once or twice because it downgrades each time through the process, and only 25% is recycled in the US.
Professional Hair Care
As stylists ourselves, we know how we want a product to perform. Zero waste, toxin-free haircare should not sacrifice your beauty, nor your results behind the chair.
WHAT IS THE TRANSITION LIKE
Melissa Parker
“It was pretty easy to find a zero waste product company, or a toxin free company, but we had difficulty finding a zero waste, toxin free company that would also curate professional beauty results. And can I say that the testing process was rough! (Laughs) We learned then that we really wanted the transition to sustainable beauty to be an easy one for you.”
Easton Bajsec